Juan Plascencia, CFP®

Juan believes that at the core of every sound investment plan, is a clear vision and understanding of his clients’ objectives. It all begins with building a trust-based relationship, which is initiated with a discussion that helps identify, articulate, and prioritize his clients’ most important goals and aspirations. He is committed to providing the highest level of service, utilizing a disciplined-approach with honesty and integrity. A graduate of San Diego State University, he earned his degree in Business Administration- emphasis in financial services. Juan attained his CERTIFIED FINANCIAL PLANNER™ certification in November of 2020 from the College for Financial Planning. This certification required the completion of extensive course work and rigorous testing in the areas of investment planning and asset management, estate planning, retirement planning, insurance, taxation, and risk management. In 2021, Juan received the Five Star Wealth Manager* award as seen in Diablo Magazine San Francisco East Bay

Juan is a retired Marine Corps Infantry Officer, who served in both Operation Iraqi Freedom and Operation Enduring Freedom. He is a member of the Marine Memorial Association, Veterans of Foreign Wars, and supports various disabled veteran organizations. An avid outdoorsman, Juan enjoys hiking, running, and rock climbing.

*The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Actively licensed as a registered investment adviser or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by Five Star Professional, the wealth manager has not; A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or Five Star Professional’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional’s consumer complaint process; feedback may not be representative of any one clients’ experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. Award does not evaluate quality of services provided to clients. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The Five Star award is not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their clients’ assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the future. For more information on the Five Star award and the research/selection methodology, go to fivestarprofessional.com.

2021 - 1,413 East Bay area wealth managers were considered for the award; 89 (6% of candidates) were names Five Star Wealth Managers.